The wordmark is the default. The forward slash is our signature glyph — always in signal orange, always skewed. The PA. monogram is reserved for favicons, app icons, and tight lockups. No alternate marks.
Always orange. Always skewed -4°. The slash carries the whole identity.
Without the signal color the wordmark loses its singular accent. Never tone the slash down.
No gradients, drop shadows, bevels, outlines, or animated fills. The mark is flat.
Two neutrals carry 95% of the system. The signal orange is used sparingly — for the slash, active states, key numerals, and moments of live data. If everything is orange, nothing is signal.
Operational semantics only appear inside product artifacts (maps, dashboards, defect lists). Never in marketing chrome.
Inter Tight for everything readable. JetBrains Mono for labels, numerals, coordinates, and anything that should feel like it came from an instrument. No serifs, no script, no decorative faces.
Short sentences. Concrete nouns. Verbs from the yard: embed, ship, wire, plug in. Never "solutions," "leverage," "synergy," "digital transformation" as a stand-alone noun. If a line could live on a consulting deck, rewrite it.
Every page gets a thin layer of "chrome" — mono labels, coordinates, indices, timestamps — that makes the work feel operational. Use sparingly; the chrome is seasoning, not the meal.
Always preceded by a mono kicker with a // comment prefix. Numbered sections use § 01, § 02 notation.
A green pulse earns the word "operational." An orange signal dot earns the word "live."
Location, rev, index, MP reference. Never decorative — always true to a real thing on the railroad.